There’s a certain energy on South Beach that draws not just celebrities and socialites, but luxury travel connoisseurs. To cater to this niche group of high-rolling travelers, hotel brands have evolved from just providing a nice place to sleep at night to creating an-all out unique experience, from the moment you walk in the door.
A feast for the senses and a hotel within walking distance to Lincoln Road and Ocean Drive, SLS Hotel South Beach is a luxury boutique hotel in the heart of Miami Beach’s vibrant social scene.
With its triple-threat combination of five-star accommodations, world-class dining and a thriving nightlife scene, SLS has mastered the luxury travel concept.
The property is owned and operated by the famed sbe Entertainment Group, who completely restored and resuscitated the tallest art deco building in South Beach.
“SLS is all about style, luxury and service, but done in a very non-pretentious, genuine and playful manner,” said Thomas Meding, Area General Manager for sbe Entertainment Group. “It’s all about enlivening your senses.”
Dine at Katsuya or The Bazaar by José Andrés and not only will you taste delectable dishes, you’ll likely share the same elbow space with a famous face. Then party the night away at Hyde Beach, a social scene packed to the brim with movers and shakers on any given weekend.
Originally built in 1939, under renowned Miami architect L. Murray Dixon, the rooftop design depicts a lantern reaching toward the sky.
Designer Philippe Starck masterfully blends Latin, Asian and art deco influences throughout the hotel. Fit for Louis XV’s legendary mistress, the trendy boutique design reflects the sophistication of old French aristocracy with a few technological advances.
“When you come to a place like SLS or anywhere else on Miami Beach, you feel like you belong — you feel alive,” said Jorge Arauz, Editor-in-Chief of Brickell Magazine.
Video by: Dylan Melcher, Patrick Guyer and Kara Franker for VISIT FLORIDA.
If You Go: SLS South Beach is located at 1701 Collins Avenue, Miami Beach, Fla. Call (305) 674-1701 or visit the hotel online for more information.